Choppies Group

apartment Electronics & Electrical location_on Gaborone, Botswana
Choppies Group

Choppies Group

Electronics & Electrical

Gaborone, Botswana

Companies in Africa

Company Profile

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The group stands for the best service in FMCG (Fast Moving Consumer Goods) industry in the country we try to achieve this through the best business practice in the industry and through policies with long term vision on human resources and best value for money for our customers.
 
VALUE FOR YOUR MONEY
Introducing Choppies Group: A unique name in Botswana with Unity In Diversity. A name in FMCG industry with a turnover above 1000 million Pula per year spread over the whole Botswana having more than 41 outlets. Handling more than 45,000 products. Employing a family of 2000 service oriented staff. Offering best quality products and a service with a smile and value for your money.
 
Our Mission
We are the best service provider in the Fast Moving Consumer Goods (FMCG) industry in the country. We maintain to achieve this through the best business practices in the industry. Our mission is always to be the leader in this industry.
 
Our Vision
To satisfy our customers with value for their money. To have a committed workforce that effectively employs the infrastructure of the organisation for ensuring the best value for money for our customers. To develop a consumer market along with our mission.
 
Policy & Objectives
Ensure the best quality in all products and services to our customers adhering to international quality standards. Establish quality standards and objectives conforming to our mission. Continual development of Human Resources for sustaining the best quality objectives. Continual improvement of Quality standards.
 
Our History
Started with a filling station and a small retail shop in Lobatse, two decades ago: Has spread in to a retail network servicing more than 35% of the FMCG industry in Botswana. We have made our presence intensely felt in Fast Moving Consumer Goods industry within a very short time.
 
Infrastructure
Two centralized warehouses to cover all the outlets. Fleet of over 140 light & heavy commercial vehicles for supply and distribution to all the outlets. Centrally located outlets in all the major townships in Botswana. Dedicated service oriented employees over 2000 in numbers.
 
Group Structure
  • Manufacturing
  • Packaging
  • Retail
  • Hardware
  • Furniture
  • OK Foods
  • Super Stores
  • Value Stores Organisational structure
  • Board of Directors
 
Employees
 
  • Over 2000 employees.
  • 140 Expatriates professionals.
  • Professionals consist of:
  • Engineers
  • Chartered Accountants
  • Computer Experts
  • MBAs
Retail Sector
 
Products & Services
We handle 45000 products.
Our supplies are imported from:
  • South Africa
  • Kenya
  • India
  • Thailand
  • Middle East
We do cater for more than 400 suppliers
Our services are spread over 7 days in a week and more than 14 hours per day
 
Retail stores (Food)
 
O K Foods
Four franchised stores sized between 2000 and 3000 square meters. One of our OK Foods store is the best retail outlet in Botswana in terms of turnover and the same is the best in the whole OK franchise in Africa.
 
Choppies Super Store.
These stores are measured over 1000 square meters with all service departments like Bakery Butchery and Fruit & Vegetables
 
Choppies Value stores
Value stores are sized between 250 and 500 square meters and offer more basic commodities to the customers.
Choppies is the brand we would like to grow through out Botswana.
 
Hardware & Furniture
Hardware
There are four hardware and building materials stores that caters for the lower end of the market in different parts of Botswana.
 
Furniture
These are new concept furniture stores which allow cash service to the customers and government sector at a very competitive level and attract medium and low segment of the market.
 
Manufacturing
Cool Ice
This is the only industrial ice making plant in Botswana with a capacity of over 15 tons ice per day. Another plant is in Francistown with a production capacity of 10 tons per day and we are shortly opening a new site in Maun with the same production capacity.
 
Packaging
We have a rice packing unit located in lobatse. We are concentrating on brand building, and this plant packing over 270 tones of rice in one month under our brand name "CHOPPIES". Spices, beans and pulsus are also being packaged now.
 
Market Share
Holds more than 35% of market share in Botswana. Over 15% of Botswana market.
 
Future Plans
We are planning to start four more retail outlets before the end of the year. Strong brand building under choppies with house brand of Rice,
Canned products, Toilet Rolls, Dish washing liquid, Samp and Maize and Rice.
Plans are in place to secure exclusive rights for marketing in Botswana
  • Long Life Milk
  • Biscuits
  • Canned Foods
  • Sweets 

Specialties & Offerings

Market Location:
public Companies in Africa
Business Keywords:
#Fast Moving Consumer Goods #FMCG #foodstuff #distributor #agent in Botswana #fod importer #Long Life Milk #Biscuits #Canned Foods #Sweets #Toilet Rolls #Dish washing liquid #Samp #Maize #Rice Gaborone #Botswana

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